Learn more about Apollo 21

Measuring Your Meetings

When setting goals, you always want to set a goal that is measurable. The same goes for meeting culture goals. Getting insights into meetings have been hard from a goal level, Microsoft and Google provide decent meeting metrics from a time perspective but not cost. Unfortunately, this metric is where we start to really understand how our meetings are affecting us. That’s why we put these key metrics at the top of your dashboard.

  • Total and average meeting cost
  • Total meetings
  • Total and average meeting duration
  • Total attendees
  • Average meeting time per attendee
  • Average attendees per meeting


These core metrics will help you understand how changes to your meeting process have impacted your meeting culture. For example, in the dashboard below, we made an effort to reduce our meetings by 20% for the week.

Dashboard View

What we saw was most of the other stats drop around 20%, which might be expected, except for one. Average meeting duration actually went up a bit. We were cramming a little bit more into the fewer meetings we had. That probably signals we may have cut a meeting that was important and were getting the same information by asking in other meetings. In case you were wondering, this 20% decrease in meetings, led to the same output.


Our hope is with this dashboard, you can use these metrics to draw similar conclusions for any meeting changes and track that you are hitting your goals as well as understanding any side effects of the actions taken to hit the goals. Not all meetings are bad, but there hasn’t been a way to evaluate which meetings were until now.

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